This is a high-impact commercial role at the heart of Oviva’s patient growth strategy
As AI Marketing Lead, you own the end-to-end process of identifying, launching, and optimising funnels for new patient segments - from the initial digital ad to the tailored landing page and onboarding survey
You will fundamentally rethink how we do this, building a state-of-the-art, AI-enabled process
You will directly contribute to Oviva’s commercial success and be involved in decisions that drive our marketing performance
A curiosity for AI, willingness to experiment, and end-to-end ownership will be instrumental in enabling both strategic clarity and day-to-day execution in this role
Own the end-to-end launch of new patient funnels - from segment identification and creative production to landing page deployment and lead generation - achieving targets for volume and cost-efficiency
Evaluate, implement, and continuously optimise AI tooling across the full funnel process, building automated workflows that remove manual steps and reduce time-to-launch
Collaborate with engineering to translate marketing requirements into technical solutions, including custom integrations and automated pipelines
Analyse campaign performance, derive actionable insights, and directly contribute to the marketing performance decisions made alongside the VP of Marketing and the growth team
Document validated workflows into a repeatable playbook and onboard relevant team members on new tools and processes
Benefits
Training and development opportunities, with a personal learning allowance
Flexible & hybrid working - work in a way that suits you
Home working allowance to set up your workspace
Qualifications
Problem Solving & Analytical Thinking: Experience breaking down a complex or unstructured problem into clear parts, and identifying creative, realistic solutions to fix it
Clear Communication: Experience presenting ideas to groups, writing clear instructions, or coaching peers, showing you can explain complex concepts in simple terms
Language Skills: Fluent in English and German
Experimental Mindset: Willingness to dive into unfamiliar territory and independently figure out how new tools or concepts work through proactive trial and error
Curiosity about AI: Active use of tools like Claude, ChatGPT, or Midjourney for personal, academic, or professional tasks - going beyond basic use to build workflows, draft documents, or accelerate research
Ownership: Proven experience leading a project or initiative end-to-end, from the initial idea to final delivery, and being accountable for the outcome
Marketing Exposure: A degree or experience in marketing
Basic Automation Experience: Any hands-on exposure to writing multi-step prompts, setting up custom GPTs, or using basic workflow tools
Technical Familiarity: A basic understanding of data or tech logic (e.g., how databases connect, or a general awareness of what an API does)