AbbVie is seeking a Digital Lab Director of CRM to lead vision, strategy, and roadmaps for advancing CRM and 1:1 omnichannel experiences across US Commercial. You will partner with senior leaders to drive AI-enabled transformations and orchestrate campaigns end-to-end across channels.
You will guide a team of Associate Directors delivering enterprise journeys, CRM programs, and marketing automation, ensuring data-driven, test-and-learn approaches to optimize messages and channels in a connected
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