AI Digital Marketing Director

• Develop and lead the organization's overall digital marketing strategy, incorporating AI, automation, data analytics, and emerging digital technologies.
• Establish an AI-driven marketing roadmap that improves customer acquisition, engagement, conversion, retention, and overall marketing effectiveness.
• Lead digital campaigns across paid search, organic search, social media, email, content marketing, websites, digital advertising, and other relevant channels.
• Identify and implement AI-powered tools and platforms that improve marketing productivity, personalization, content creation, campaign optimization, and customer insights.
• Leverage generative AI to enhance content development, audience segmentation, creative testing, campaign development, and marketing workflows while maintaining brand standards and quality.
• Develop strategies for AI search, conversational search, and emerging discovery platforms to increase brand visibility and digital reach.
• Use customer, market, and behavioral data to identify trends, uncover growth opportunities, and optimize marketing investments.
• Partner with analytics and technology teams to develop dashboards, predictive models, attribution strategies, and performance measurement frameworks.
• Oversee SEO, paid media, social media, email marketing, content strategy, marketing automation, and website optimization initiatives.
• Drive personalization strategies using customer data, AI models, behavioral insights, and automated marketing journeys.
• Establish testing and experimentation programs to continuously improve conversion rates, customer engagement, campaign performance, and ROI.
• Evaluate emerging AI and digital marketing technologies and recommend solutions that support business objectives.
• Develop governance and best practices for responsible use of AI in marketing, including brand consistency, data privacy, intellectual property, accuracy, transparency, and regulatory considerations.
• Lead relationships with agencies, technology partners, vendors, and external digital marketing resources.
• Manage, mentor, and develop a high-performing digital marketing team while fostering a culture of innovation, experimentation, and continuous improvement.

Experience & Qualifications

• Bachelor's degree in Marketing, Business, Communications, Digital Media, or a related field; advanced degree preferred.
• 8+ years of progressive experience in digital marketing, growth marketing, marketing technology, or a related discipline.
• 3+ years of leadership experience managing digital marketing teams, programs, or enterprise-level initiatives.
• Demonstrated experience developing and executing multi-channel digital marketing strategies with measurable business results.
• Hands-on experience applying generative AI and AI-powered marketing technologies to improve campaign performance, content production, customer engagement, and marketing operations.
• Strong knowledge of SEO, SEM, paid media, social media, email marketing, content marketing, marketing automation, CRM, conversion optimization, and web analytics.