Owns the AI creative operating system for Realtor.com's Brand & Creative team — audience intelligence, brief development, concepting, asset production, and the performance feedback loop. A builder role: ship working AI systems on real deliverables, not strategy decks.
Location
Austin, TX
Hybrid
Seniority
Director
Compared with 20 other Marketing roles: Common across similar roles Unique to this role
What you'll do
Responsibilities
- Design and build the creative intelligence infrastructure that connects audience signals, AI-assisted briefs, concepting, production, and performance feedback Common
- Partner with the Motion Design team to build video AI systems for lo-fi concept video, short-form paid social variants, and campaign cutdowns Common
- Build the AI layer for research and concepting — agent-synthesized audience research, automated competitive signals, multi-model concepting workflows
- Build asset production systems with designers: image generation pipelines, Figma template automation, variant production, format scaling
- Evaluate, select, and standardize the team's AI tool stack across every discipline, owning contracts, onboarding, and deprecation Unique
- Continuously evaluate emerging AI capabilities and have workflows ready before the team asks
What you'll need
Experience
- 12+ years of professional experience, including 2+ years working with AI-powered creative tools in visual design, content generation, web development, or data analysis Common
- Shipped AI creative systems that teams run daily and permanently transformed at least one team's workflow
- Experience introducing AI to skeptical creative teams with the patience and credibility to bring people along Unique
- Deep video AI fluency — evaluated tools rigorously and designed workflows for motion designers and video editors
- Full tool stack knowledge across research, briefs, concepting, copy, image generation, video, and design automation
- Performance creative literacy: hook structures, format specs, creative testing methodology
- Bachelor's degree or equivalent experience