Aggregator Ads Specialist

Summary of Position

The Aggregator Ads Specialist is a hands-on role responsible for actively managing third-party pay-per-lead, pay-per-call, and lead-generation platforms, including Angi, eLocal, Service Direct, Modernize, Thumbtack, and other approved aggregators. This role owns daily account management, approved budget allocation, and optimization by location, trade, service area, and capacity to generate qualified opportunities and measurable revenue for Cornerstone Advertising clients.

Reporting to the Director of Digital Marketing, the Specialist works with Marketing Managers, vendors, and client operations to translate dispatch capacity and business needs into timely changes in aggregator volume and spend. The role coordinates with PPC, Local Services Ads, and paid social as part of the broader bottom-of-funnel strategy. Success is measured by lead quality, cost per qualified opportunity, booking and completion performance, vendor credits, revenue, and return on advertising spend.

Our Core Values

At Cornerstone Advertising, our Core Values are more than just words; they are the foundation of our company culture and daily operations:

• Do what’s right for the customer, the Cornerstone team, and our partners
• Stay in the solution
• Sense of Urgency and Accomplishment
• CHOP: Collaborative, Helpful, Open, and Positive
• Don’t take yourself too seriously

Primary Responsibilities

• Aggregator Advertising & Budget Management: Plan, purchase, and optimize approved pay-per-lead, pay-per-call, and lead-generation programs. Manage budgets, pacing, service categories, geography, schedules, lead types, and available cost-per-lead/call controls based on client goals, seasonality, performance, and location/trade capacity. Recommend and implement approved spending changes to increase productive demand and reduce waste.

• Platform Account Management: Manage Angi, eLocal, Service Direct, Modernize, Thumbtack, and other assigned accounts across clients and locations. Coordinate setup and updates; maintain accurate services, service areas, tracking numbers, access permissions, billing, and campaign settings. Monitor account health and lead quality; document, dispute, and pursue eligible vendor credits and reconcile spend and lead delivery.

• Capacity & Bottom-of-Funnel Coordination: Work with Marketing Managers and client operations (GM/Ops/Dispatch) to understand available capacity by location and trade. Adjust aggregator volume to meet current demand needs and coordinate with PPC, Local Services Ads, and paid social channel owners so bottom-of-funnel media responds to the same capacity signal.

• Tracking, Reporting & Optimization: Coordinate with CRM, field-service, call-tracking, and reporting systems to connect source, spend, lead status, bookings, completed/sold jobs, credits, and available revenue data. Validate lead delivery and source tagging; resolve tracking gaps with technical partners. Report by vendor, location, and trade on lead quality, cost per opportunity, booking/completion performance, credits, and return on ad spend, then use findings to improve allocation.

• Client, Team & Vendor Coordination: Partner with Marketing Managers and client teams on goals, approved budgets, capacity, and performance reviews. Maintain vendor relationships, evaluate new lead sources, resolve account and service issues, and document onboarding and operating procedures. Escalate performance issues and recommend budget or vendor changes when quality, cost, or delivery falls short.

Required Knowledge, Skills & Abilities

• Bachelor’s degree in Marketing or a related field, or equivalent relevant experience.
• Experience managing paid lead-generation programs, budgets, and multiple accounts/locations; home services experience preferred.
• Hands-on familiarity with Angi, eLocal, Service Direct, Modernize, Thumbtack, or similar pay-per-lead/pay-per-call platforms.
• Experience reviewing lead quality, disputing invalid leads, pursuing credits, and reconciling vendor spend and lead delivery.
• Ability to manage service areas, service categories, schedules, budget pacing, cost-per-lead/call controls, account settings, billing reviews, and lead-credit processes accurately.
• Understanding of CRM and field-service workflows, call tracking, source attribution, and integration testing; ServiceTitan or comparable field-service CRM experience preferred.
• Strong analytical skills and proficiency with spreadsheets and reporting tools; ability to connect spend to lead quality, bookings, completed revenue, and return on ad spend.
• Ability to translate location/trade capacity and business needs into timely media recommendations and budget/volume adjustments.
• Excellent communication, organization, and problem-solving skills, with the ability to coordinate clients, vendors, and internal teams.
• Strong attention to detail and ability to manage competing priorities and maintain accurate work.

Working Conditions and Physical Requirements

The job is usually performed indoors in a traditional office setting. The position is a hybrid in-office role, with standard hours of work and days being 8:00 a.m. – 5:00 p.m., Monday through Friday. In-office days are Monday, Tuesday, and Thursday, with the option to work remotely on Wednesdays and Fridays. Occasional local travel may be required.

Activities include:

• Extended periods of sitting and extensive work at a computer monitor.
• The ability to communicate effectively, both one-on-one and in group settings, with clients, candidates, management, and coworkers is crucial.
• Regular use of the telephone and email for communication is essential.
• Hearing and vision within normal ranges are essential for everyday conversations, receiving ordinary information, and preparing or inspecting documents.
• It requires good manual dexterity when using standard office equipment (e.g., computers, mobile devices, copiers/scanners).
• No heavy lifting is expected; exertion of up to 30 lbs. of force (e.g., tablets, laptops, computers, office supplies) may occasionally be required.
• The employee is required to bend and stoop.