Director, Adoption Marketing | PE-Backed SaaS

Are you an Adoption Marketing Lead or Growth Marketing Manager with experience driving real behavior change among a non-technical end-user base? Have you marketed a gov-tech software and understand how to drive adoption with local governments? Do you know how to market a new product feature into something people actually use, not just something that launches? If you’ve been in growth marketing, customer marketing, or lifecycle marketing and would be excited to be in a client-facing role owning adoption marketing, this role with a high-growth govtech SaaS company, please read on.

This company is a PE-backed GovTech platform providing SaaS solutions to local governments across the country, helping municipalities manage essential services like finance, tax, and utility billing. Their new platform has a seamless digital payments capability for its end-users and their clients need help driving its adoption. This is a new function and a true build-from-scratch mandate. The first dedicated Adoption Lead hire will play a heavily client-facing role, embedding with clients to help them implement effective marketing campaigns to their audience. You'll build a playbook as you go, defining how adoption gets measured and scaled, and grow into a larger role over time.

What You Will Own

• Run dedicated adoption campaigns embedded inside the largest client accounts
• Travel to clients (50% of time onsite, key clients in Michigan + Illinois)
• Build and scale a self-serve adoption motion (webinars, training, campaign templates) for the broader customer base
• Partner with Product to turn effective campaigns into reusable in-product tools
• Define and own adoption metrics across engagement, enrollment, and volume growth
• Build a playbook that improves adoption for every new account from day one

What You’ll Need

This role is a strong fit for adoption or growth marketers who have driven behavior change among a non-technical or SMB end-user base.

• Driven product adoption through marketing campaigns and strategies
• Has had client-embedded or agency-style marketing roles
• Marketed to an unsophisticated or SMB end-consumer audience
• Defined and tracked adoption or engagement KPIs
• Comfortable working inside a dynamic, cross-functional team without rigid process
• High EQ, able to influence and coach a client team toward adoption, not just present a plan
• GovTech or Local Government experience
• Have marketed digital payments products/features
• Located in the Chicagoland or Detroit metro area

What You’ll Get

• Competitive Compensation: 140-150K base / 30% bonus, DOE
• Phenomenal leadership who strives to empower and set team up for success
• Work remotely
• Strong benefits and a dynamic, collaborative team culture
• A clear growth path to building and leading a team as the function proves out
• Become a known entity to PE leadership