Essential Duties and Responsibilities
Marketing & Business Development
- Develop and execute a strategic marketing plan to achieve and maintain occupancy goals
- Build and maintain relationships with hospitals, physicians, case managers, social workers, and community partners
- Conduct routine outreach visits and networking to generate referrals
- Represent the facility at community events, health fairs, and professional organizations
- Manage advertising efforts (digital, print, social media, website updates)
- Monitor local market trends and competitor activity
Lead Management & Sales
- Manage all incoming leads (calls, emails, walk-ins, online inquiries)
- Maintain a CRM or lead tracking system with accurate, up-to-date information
- Conduct tours for prospective residents and families
- Perform needs assessments and present appropriate service options
- Follow up consistently to convert inquiries into deposits and move-ins
- Meet or exceed monthly and annual census and conversion goals
Admissions & Intake
- Oversee the full admissions process from inquiry to move-in
- Coordinate pre-admission assessments with nursing staff
- Ensure all required documentation, assessments, and approvals are completed
- Verify financial eligibility in collaboration with the business office
- Ensure compliance with state regulations and facility policies
Move-In Coordination
- Coordinate all aspects of the move-in process for a seamless transition
- Communicate with all departments (nursing, dietary, housekeeping, maintenance) to ensure readiness
- Conduct resident and family orientations
- Ensure a welcoming and positive first impression of the community
Relationship Management
- Serve as the primary contact for prospective residents and families
- Build trust and maintain ongoing communication throughout the decision-making process
- Address concerns with professionalism, empathy, and urgency
- Maintain relationships with referral sources for continued business growth
Reporting & Performance Tracking
- Track and report key metrics including leads, tours, deposits, and move-ins
- Conversion ratios
- Referral source performance
- Occupancy rates
- Provide regular reports to the Executive Director
- Analyze marketing ROI and adjust strategies as needed
Compliance
- Ensure all marketing and admissions activities comply with state and federal regulations
- Maintain confidentiality in accordance with HIPAA guidelines
Qualifications
Education & Experience
- Bachelor’s degree in Marketing, Business Administration, Healthcare Administration, or related field (preferred)
- 2–5+ years of experience in marketing, sales, or admissions (senior living or healthcare preferred)
- Proven track record of meeting or exceeding sales/occupancy goals
Knowledge, Skills, and Abilities
- Strong sales, negotiation, and closing skills
- Excellent communication and interpersonal abilities
- Ability to build and maintain professional relationships
- Strong organizational and time management skills
- Ability to multitask and manage competing priorities
- Knowledge of ALF regulations and senior care industry (preferred)
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