Admissions & Marketing Director

Admissions & Marketing Director

Castro County Nursing & Rehabilitation is seeking an experienced and motivated Admissions & Marketing Director to lead census growth through strategic outreach, relationship-building, and exceptional admissions coordination. This role is ideal for a results-driven professional who understands healthcare referrals, community engagement, and regulatory requirements.

Key Responsibilities

• Drive facility census growth by increasing inquiries, expanding referral sources, and identifying unmet niche marketing opportunities within the community.
• Conduct external sales calls and outreach to hospitals, physicians, senior organizations, managed care partners, and other community stakeholders.
• Build and maintain strong relationships with referral sources by effectively communicating bed availability, services, and clinical capabilities.
• Professionally manage intake information from referral sources, residents, and families with accuracy, knowledge, and courtesy.
• Collaborate closely with the Administrator, Director of Nursing (DON), and Facility Controller to ensure timely and appropriate admission decisions.
• Coordinate and train in-house staff to serve as primary and backup resources for inquiries, tours, admissions, and admissions documentation.
• Maintain working knowledge of federal and state regulations, including Medicare, Medicaid, and managed care reimbursement processes.
• Track and analyze inquiry, admission, and census trends as part of Continuous Quality Improvement (CQI) initiatives.
• Prepare and submit required reports, including:
  • Monthly Inquiry Summary Report
  • Daily inquiry logs and voicemail reports
  • Sales tracking reports for Regional Business Development Consultant, VP of Business Development, and Administrator
• Maintain and update a database of medical professionals, community resources, and referral partners.
• Stay informed of industry trends, legislative changes, and regulatory updates; communicate relevant information to facility leadership and staff.
• Assist with the development of marketing materials, including brochures, advertisements, and press releases highlighting facility services.

Qualifications & Requirements

• Sales, marketing, or community relations experience preferred.
• Healthcare experience strongly preferred; clinical background (RN, LVN, EMT, or similar) is a plus.
• Previous healthcare community sales or referral development experience preferred.
• Strong understanding of reimbursement programs and payer sources (Medicare, Medicaid, managed care).
• Excellent presentation, communication, and organizational skills.
• Ability to work independently; self-motivated, goal-oriented, and results-driven.
• Willingness and ability to travel within the community and surrounding areas.
• Proficient computer skills appropriate to the position.
• Formal sales training, adult education, or team-building experience preferred.
• Knowledge of advertising, collateral development, and marketing design is a plus.
• Professional demeanor with the ability to build relationships at all organizational levels.
• Reliable attendance, strong written and verbal communication skills, creativity, and confidence required.
• Must be able to attend meetings, conduct presentations, and meet referral sources outside the facility.
• Ability to perform essential job functions with or without reasonable accommodation.

Castro County Nursing & Rehabilitation is an Equal Opportunity Employer