Active Member Marketing Manager

To enhance member engagement, the full-time remote Active Member Marketing Manager will develop and execute proactive communication strategies across multiple channels, including email, SMS, and in-app messaging, while integrating with clinical care teams and managing campaign performance. Key responsibilities Map the member journey to create sustained engagement and win back lapsed members, defining communication strategies for each stage Own the annual and quarterly engagement roadmap, ensuring a coherent communication calendar across marketing, care teams, and clinical services Build and ship campaigns end to end in Braze, including audience logic, content creation, and performance analysis Required qualifications 4-7 years of experience in lifecycle, CRM, retention, or engagement marketing with a focus on end-to-end program ownership Hands-on expertise in Braze, capable of building complex campaigns independently Experience in multi-channel marketing, including email and at least one other channel such as SMS or push notifications Demonstrated ability to design and execute rigorous experimentation and testing methodologies Experience in building processes for new programs, particularly in a marketing context