Account Director (PR)

We are working with an experiential agency who has expanded their business into the PR and Digital space. They are looking to bring on a full time Account Director who comes from a strong PR background with expertises with Hospitality clients/brands.

About the Role

Seeking an experienced Account Director to lead integrated earned media programs for a portfolio of luxury hospitality, travel, and lifestyle clients. This role is ideal for a communications professional with a strong agency background and deep expertise in hospitality PR, editorial storytelling, and media relations.

The ideal candidate understands how to position iconic hotels, destinations, restaurants, and hospitality brands within today's evolving media landscape.

Candidates should be equal parts strategist, storyteller, and relationship builder; someone who thrives on developing compelling narratives, securing high-impact editorial coverage, cultivating meaningful media relationships, and counseling clients through every stage of a campaign.

What You'll Do

• Serve as the day-to-day strategic lead across a portfolio of hospitality, travel, and lifestyle accounts.
• Develop thoughtful communications strategies that elevate brand visibility, credibility, and cultural relevance.
• Act as a trusted advisor to senior client stakeholders, providing proactive counsel and strategic recommendations.
• Lead client meetings, quarterly planning sessions, and reporting.

Earned Media Strategy

• Develop integrated earned media plans that move beyond product placements to build long-term brand narratives.
• Cultivate and maintain relationships with top-tier travel, lifestyle, business, wellness, design, and luxury media.
• Drive proactive media outreach, feature development, executive profiling, trend stories, and
• Identify timely storytelling opportunities tied to cultural moments, openings, partnerships, seasonal programming, and brand milestones.
• Secure meaningful coverage across print, digital, broadcast, podcasts, and emerging
• editorial platforms.

Media & Influencer Engagement

• Lead media visits, hotel openings, editor experiences, press trips, and launch events.
• Build thoughtful guest lists and develop programming that creates memorable brand experiences.
• Collaborate with influencer and social teams where appropriate to ensure cohesive storytelling.

Manage and mentor junior team members; while fostering a collaborative, high-performing

Review pitches, media lists, client deliverables, and strategic plans to ensure quality delegate effectively while maintaining oversight of account execution.

Business Development

• Support new business opportunities through proposal development, strategic recommendations, and pitch presentations.
• Identify opportunities to organically grow existing client relationships.
• Stay informed on hospitality trends, media shifts, and competitive activity.

What We're Looking For

• 6-10+ years of agency experience in hospitality, travel, lifestyle, or luxury communications.
• Deep relationships with travel, luxury, lifestyle, wellness, business, and design media.
• Demonstrated success securing impactful earned media for hotels, resorts, restaurants, destinations, and hospitality brands.
• Strong understanding of the luxury hospitality landscape and evolving travel trends.
• Exceptional written and verbal communication skills.
• Excellent organizational skills with the ability to manage multiple clients and competing priorities.
• Experience leading media events, press trips, executive thought leadership, and hotel openings.
• Confident presenter with strong client management skills.
• Entrepreneurial mindset with a collaborative approach to leadership.

Location: New York, NY (Hybrid) - 2 days a week