Account Director, Influence

Agency

Weber Shandwick

Job Function

Media

Job Subfunction

Earned Media

Job Description

Account Director, Influencer Strategy – We work on the cutting edge of the new media landscape, building stories and engaging stakeholders. The role drives influencer strategies, negotiates contracts, and delivers campaign execution in partnership with strategy, creative, paid and integrated teams.

Responsibilities

• Build social influencer strategies cross-functionally to align strategic efforts and priorities, and develop strategic outputs with minimal oversight. Collaborate closely with strategy, creative, paid and larger integrated agency teams to deliver program initiatives.
• Drive influencer marketing programs forward and manage a team to ensure influencer contracts are negotiated and content is delivered swiftly and on time.
• Lead end-to-end influencer procurement process from influencer recommendations, content reviews, content posting and reporting.
• Maintain strong connections with talent and management agencies to ensure quality relationships, reliability and quick turnaround asks.
• Spearhead high‑profile activations and campaigns for top tech, consumer, and CPG clients.
• Provide expert counsel to clients and colleagues on social/digital/influencer best practices.
• Lead and mentor a high‑performing team; develop junior team members.

Qualifications

• 8+ years of experience, preferably within an agency environment.
• Comfortable working in a team setting, not an independent contributor.
• Strong understanding of the overall media and social landscape, with emphasis on digital experience.
• Excellent communication and negotiation skills, able to develop relationships with influencers, creators, agencies, and other partners.
• Deep expertise in managing influencer programs.
• Strong knowledge of social platforms, including paid amplification and campaign optimization.
• Strong understanding of marketing funnel analytics & KPIs.
• Familiarity with a broad set of social, media and influencer analytics tools.
• Detail‑oriented, multi‑tasker with excellent time‑management skills.
• Strong written, verbal communication, negotiation and presentation skills.
• Experience leading a team is an asset.
• Bonus if you have experience in the B2B and LinkedIn influencer space.

Benefits

Salary: $100,000 USD – $130,000 USD

EEO Statement

Weber Shandwick is a proud Equal Opportunity/Affirmative Action employer. We recruit qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.