Seeking a strategic and hands-on Account-Based Marketing Specialist, the full-time remote position will develop and execute targeted marketing programs to deepen relationships with key accounts and support expansion opportunities within the existing client base. Key responsibilities: Develop and execute ABM campaigns tailored to high-value accounts in collaboration with account management teams Create personalized content and messaging for specific accounts, industries, and decision-maker personas Track and analyze account engagement signals to identify upsell and cross-sell opportunities Required qualifications: 3+ years of experience in account-based marketing, B2B marketing, or client marketing Familiarity with ABM platforms such as Demandbase, 6sense, or Terminus Experience developing personalized, account-specific content and multi-channel campaigns Strong collaboration skills with experience working alongside sales and customer success teams Analytical mindset with the ability to track account engagement metrics and report on program performance
Account-Based Marketing Specialist in workfromhome at Unknown Company
This position is listed as full time and able to be worked remotely.