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Account-Based Marketing Manager

workfromhome • Posted 5 days ago
Remote Full Time Management Occupations

Working remotely, the full-time Account-Based Marketing Manager will design and implement account-based marketing strategies for high-value accounts, collaborating with Sales and Marketing teams to deliver effective campaigns and frameworks. Key responsibilities Define segment priorities and target accounts in partnership with Sales, establishing a unified account-planning model Design account-selection frameworks and stakeholder mapping to create a repeatable ABM lifecycle Deliver personalized, multi-channel campaign frameworks and enable ABM readiness across various marketing teams Required qualifications 3+ years of experience specifically in account-based marketing within a B2B SaaS environment Proven ability to build ideal customer profiles (ICPs) and comprehensive account plans Fluency in full-funnel marketing channels, both digital and offline Experience running intent-driven digital programs with a focus on personalized campaigns Strong cross-functional collaboration skills with field sales and marketing teams

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