ABM Programs Manager

Designing and executing targeted account-based marketing programs, the full-time remote ABM Programs Manager will focus on developing 1:1 and 1:few strategies to convert high-value accounts into pipeline and revenue while collaborating closely with sales and marketing teams. Key responsibilities Develop and execute personalized ABM plans for strategic accounts, including insight-driven strategy and multi-channel orchestration Plan and implement a variety of marketing tactics such as direct mail, custom landing pages, and digital campaigns tailored to specific accounts Collaborate with sales and marketing to identify key stakeholders and create customized content and messaging for targeted accounts Required qualifications Typically 8+ years of relevant B2B marketing experience with a bachelor's degree, or 6+ years with a master's degree, including significant ABM experience Proven experience in building and executing 1:1 or 1:few ABM programs, with a focus on personalized content and multi-channel strategies Strong understanding of how to measure ABM impact and manage attribution challenges in multi-touch programs Experience working directly with sales leadership to align on account strategies and pipeline goals Familiarity with ABM platforms and account intelligence tools within a B2B SaaS marketing context