Brand Ambassador & Marketing ManagerHeadquartered in Farmington, MI Appearance Technology Group is a holding company and leading provider of innovative car care products and accessories, appearance liquids, world class paint correction products, and specialty aerosols. Its Hi-Tech Industries, RBL, 3D International, P&S Detail Products and BAF Industries business units are spread across four facilities in Michigan, California and Kentucky. With over 2,500 SKUs sold across more than ten highly-recognized brands, ATG is the preeminent one-stop solution in automotive and marine detailing, reconditioning, PBE and OEM market segments.We are looking for a passionate, creative, and highly organized Brand Ambassador & Marketing Manager to help grow and represent our brand within the automotive and enthusiast community.
This role is ideal for someone who genuinely lives and breathes car culture — from weekend car shows and enthusiast events to digital storytelling and brand building.This position will lead brand awareness initiatives, oversee training and education programs, manage digital platforms, and serve as the face of the brand at automotive events and within the community.Brand Ownership & StrategyOwn and lead the overall brand presence within the automotive enthusiast communityDevelop and execute a comprehensive brand strategy aligned with company growth objectivesGather and analyze voice-of-customer feedback to shape marketing initiatives, messaging, customer experience, and future brand directionTranslate customer insights into actionable marketing and community engagement plansEnsure consistent brand messaging and identity across all channels and touchpointsBrand & Community DevelopmentServe as a public-facing ambassador for the brand within the automotive enthusiast communityBuild and execute strategies to increase brand awareness and customer engagementDevelop relationships with car clubs, influencers, shops, event organizers, and industry partnersRepresent the brand at car shows, enthusiast events, trade shows, and weekend activationsEvents & Experiential MarketingPlan, coordinate, and execute automotive events, including weekend car shows and community activationsManage event logistics, setup, staffing, promotional materials, and post-event reportingCreate memorable brand experiences that strengthen customer loyalty and engagementSocial Media & Content ManagementOwn and manage the company's social media presence across key platformsDevelop engaging automotive-focused content including photos, videos, reels, stories, and event coverageMonitor trends within car culture and identify opportunities for brand participationTrack performance metrics and optimize campaigns based on engagement and growthWebsite & Digital PresenceManage and maintain the company website, ensuring content is current, accurate, and aligned with brand standardsCoordinate website updates, landing pages, promotional campaigns, and SEO initiativesCollaborate with internal and external creative partners as neededTraining & EducationOversee brand training programs and educational initiativesManage and support an internal trainer responsible for product and brand educationEnsure consistent brand messaging and training standards across all customer touchpointsEmail Marketing CampaignDevelop and execute email marketing campaigns that align with brand strategy, product launches, and promotional initiatives.Analyze campaign performance metrics, conduct A/B testing, and optimize audience segmentation to improve engagement and conversions.QualificationsApproximately 5+ years of experience in marketing, brand management, social media, or experiential marketingStrong understanding and passion for automotive culture and enthusiast communitiesExperience managing social media accounts and creating engaging digital contentExperience planning and executing eventsExcellent communication and relationship-building skillsStrong organizational and project management abilitiesComfortable working weekends and attending automotive events as neededExperience with website management platforms (WordPress, Shopify, Squarespace, or similar) preferredPhotography/video content experience is a plus