Snr Marketing Mgr

Snr Marketing Mgr requires:
• Bachelor's degree in Marketing, Business, Communications, or related field.
• 5+ years of marketing, commercial marketing, channel marketing, or related experience; eye care, audiology, or healthcare industry experience preferred.
• Experience supporting customer on-boarding, go-to-market initiatives, channel activation, account-based marketing, or customer engagement programs.
• Strong project management, communication, stakeholder management, and cross-functional collaboration skills.
• Experience developing marketing collateral, customer training materials, sales enablement tools, or educational content.
• Strong analytical, business, and financial acumen with the ability to manage multiple priorities, budgets, and performance metrics in a fast-paced environment.
• Advanced proficiency with Excel and PowerPoint; experience with CRM/contact management systems and familiarity with creative tools and agency briefing processes.
• Demonstrated ability to influence others, work independently, and drive results.
• Strong executive presence and presentation skills, with the ability to confidently present to customers, key accounts, senior leadership, and executive audiences.
• Ability to travel up to 25%, including occasional evenings and weekends.
• Onsite, 3 days
• Experience managing agency and vendor relationships.
• Experience launching products in new or emerging categories requiring market education and category creation.
• Experience in regulated or medical device marketing (e.g., FDA OTC hearing aids, medical wearables, vision care).

Duties:
• Collaborate with the Marketing Director to develop and execute marketing plans aligned with business objectives and growth priorities.
• Lead go-to-market initiatives, customer onboarding, channel activation, and partner engagement efforts to support adoption, revenue growth, and market expansion.
• Execute integrated marketing campaigns across digital, social, print, events, and other channels, ensuring consistent brand messaging and successful deployment of marketing materials.
• Develop and manage marketing collateral, customer training materials, sales enablement tools, presentations, website content, and social media communications.
• Manage content calendars, project timelines, and cross-functional initiatives to ensure timely execution of campaigns, programs, and customer commitments.
• Partner with Sales, Operations, Customer Success, commercial teams, customers, and strategic partners to support implementation, training, engagement, and ongoing business objectives., and expenses to ensure cost-effective execution of marketing initiatives.
• Manage content calendars, project timelines, agency and vendor relationships, and marketing budgets to ensure timely, cost-effective execution of initiatives and customer commitments.,
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