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Associate Marketing Manager, Google Play (English, Japanese)

Tokyo • Posted Recently
Onsite Full Time MARKETING
Google welcomes people with disabilities.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 3 years of experience in marketing, analytics, or a related field.
  • Ability to communicate in English and Japanese fluently to support client relationship management in this region.

Preferred qualifications:

  • Experience in event management/operations.
  • Understanding of the app ecosystem (both Gaming and Non-Gaming verticals) and user behavior in Japan.
  • Ability to take initiative, and grow in fluid, ambiguous, and dynamic environments.
  • Excellent organizational and execution skills, with the ability to manage multiple fast-moving projects simultaneously.
  • Excellent problem-solving skills with a passion for using data to solve complex problems.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

  • Execute or manage campaigns, assets, communications, and programs to address user needs, team objectives, and key results (OKRs) and evaluate/analyze campaign performance for optimization, recommend channels for reaching and engaging users, and support, contribute to, or lead integrated channels to meet goals.
  • Create, review, or approve marketing content to ensure that positioning of the product is aligned with the product strategy, iterate the content and design along with cross-functional or cross-regional teams based on content standards, styles, and format, and collaborate with the production team to publish the marketing content.
  • Identify research needs, scope, manage, or guide user research by leveraging internal and external research partners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.

Additional Information

Published
2026-07-03T11:07:55.104Z
Url
https://careers.google.com/jobs/results/139568945920123590-associate-marketing-manager/
Jobtype
FULL_TIME
Employer
Google
Languagecode
en-US
Remote
onsite
Isremote
No
Ishybrid
No
City
Tokyo
Country
Japan
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