Performance Marketing Manager

Earthside Farms
Earthside Farms is a fast-growing snack brand focused on clean ingredient candied nuts and organic dried fruit products. Our products are sold across major retail, marketplace, and eCommerce channels, and we are looking for a highly analytical, execution-focused Performance Marketing Manager to help scale profitable growth across digital platforms.
This is not a brand awareness role. We are looking for someone who understands performance marketing, marketplace algorithms, contribution margin, and how to profitably scale a consumable CPG brand.

Responsibilities
Marketplace & Paid Media Management
Manage and optimize Amazon PPC campaigns across Sponsored Products, Sponsored Brands, Sponsored Display, and DSP
Manage Walmart Connect campaigns and improve performance
Launch, manage, and optimize Meta advertising campaigns across Facebook and Instagram
Launch, test, and optimize TikTok Shop and TikTok Ads campaigns
Manage Google Ads campaigns across Search, Shopping, YouTube, and Performance Max
Manage Reddit advertising campaigns and identify relevant community targeting opportunities
Support Instacart Ads and other retail media initiatives
Help drive growth and visibility on Faire and other marketplace channels

Performance Optimization
Improve TACOS, ROAS, contribution margin, and overall profitability
Conduct keyword research, bid optimization, audience targeting, and campaign restructuring
Continuously test creative, audiences, landing pages, and promotional strategies
Identify scaling opportunities while maintaining efficiency targets
Monitor inventory levels and adjust advertising spend accordingly
Analyze customer acquisition costs, repeat purchase behavior, and LTV

Reporting & Analytics
Build and maintain weekly performance dashboards
Report on channel performance, trends, and growth opportunities
Provide actionable recommendations based on data and performance insights
Analyze competitive activity and marketplace trends

Cross Functional Collaboration
Work closely with leadership, operations, and creative teams
Coordinate product launches and promotional campaigns
Help improve product listings and conversion rates
Support marketplace expansion opportunities

Requirements
Must Have
3+ years managing performance marketing for eCommerce or CPG brands
Deep experience with Amazon PPC
Experience with Walmart Connect
Experience managing Meta Ads
Experience managing Google Ads and YouTube campaigns
Experience scaling TikTok Shop or TikTok Ads
Strong analytical and Excel/Google Sheets skills
Ability to interpret data and make fast decisions
Experience managing advertising budgets profitably

Strongly Preferred
Experience with Reddit Ads and community-driven marketing
Experience with Instacart Ads or retail media networks
Experience working with food, beverage, or snack brands
Experience with Shopify brands
Familiarity with tools such as Helium10, Data Dive, Pacvue, Perpetua, Quartile, Triple Whale, or similar platforms
Understanding of retail velocity and omnichannel strategy
Experience with creative testing and landing page optimization

What We Care About
Highly analytical and data-driven mindset
Strong ownership mentality and ability to execute quickly
Understanding profitability and contribution margin, not just ROAS
Comfortable operating in a lean, entrepreneurial environment
Ability to both execute and think strategically
We care more about profitable growth, operational thinking, and scalability than vanity metrics.