Marketing Analytics Mgr

Marketing Analytics Mgr requires:
• Bachelor’s degree in Marketing, Economics, Data Analytics, Management Science, Engineering Management, Industrial Engineering, Mathematics, or Finance
• 4+ years of experience in an analytics position.
• Demonstrated ability to develop and maintain professional relationships with key business partners positively impacting business growth
• Highly skilled in communicating and presenting results to executives.
• Intellectual curiosity to proactively explore data, solve problems, challenge existing way of doing things, formulate new hypotheses, and to rigorously analyze them.
• Proficiency in Microsoft Excel and the full Microsoft Suite
• Proficiency in data manipulation and visualization tools, with experience in either Tableau, SQL, Business Objects or similar BI tool
DUTIES:
• Drives the business intelligence of our eyewear brands, frames and lenses, ideating and maintaining dashboards to support Marketing activities, and to conduct deep-dive diagnoses providing insights behind performance
• Acts as a strategic partner to brand managers and directors in building the monthly business reviews for executive management, identifying opportunities for improvement and recommending corrective action plans.
• Manages data analytics of the budget planning and optimization, inclusive of forecasting marketing initiatives’ outcomes and ROIs.
• Leads data harmonization processes as needed, partnering closely with Finance, Sales Operation, Business Planning, Business Analytics and IT, to ensure data accuracy.
• Manages the optimization of marketing campaigns and product launches, co-designing customer targeting segmentations with sales and marketing managers, and measuring their effectiveness.