Pixel Devices Product Marketing Manager

About the job

A Product Marketing Manager (PMM) in Platforms and Devices plays a pivotal role in the complete marketing experience. From early stage analysis (competitive analysis, determining who the consumer we are building for is, the insights about them, and the solutions they need), to product marketing strategy (positioning, product and feature definition, naming, feature prioritization) to launching the product (briefing brand and creative teams, managing creative reviews, developing consumer launch narratives, and more), they ensure the consumer is represented along the entire journey. This means working closely with a cross-functional team across Consumer Marketing, Product Management, UX, Design, Engineering, GTM, Sales, Consumer Insights and Analytics, Product Planning, PR, Legal, Events and Experiences, and more with a concrete set of deliverables along the way.

As a Pixel devices PMM, you will work with Product Management to shape and define the product based on the target consumer. You will work with the Insights team to understand the consumer, develop recommendations as to what they uniquely need and how we will differentiate from the competition. You will be directly responsible for developing the marketing strategy that the larger marketing organization will use to create materials. You will work with the larger marketing team to develop the marketing assets including messaging and creativity that the end consumer will see in the market. You will own the product from concept through to in market presence and sell through.

Responsibilities

• Lead product managers and other cross-functional team members to develop product positioning, feature development, go-to-market strategy, sell-in content, and sustaining marketing strategies.
• Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support and more to ensure a comprehensive approach to the product narrative.
• Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
• Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets including a well rounded understanding of the competition and market.
• Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.