Senior Vice President of Digital

Senior Vice President of Digital

About the Company

Prominent advertising agency specializing in digital strategy, creative & media services

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking an SVP/Head of Digital to spearhead its digital strategy and innovation, with a focus on supporting nonprofit clients in growing fundraising revenue and enhancing donor engagement. The successful candidate will be responsible for defining and leading the digital fundraising vision, partnering with clients to develop multi-channel strategies, and ensuring that all digital campaigns are data-driven, donor-centric, and aligned with the clients' missions. This role requires a blend of strategic leadership and hands-on expertise across various digital channels, including email, web, social, and paid media. Key responsibilities for the SVP/Head of Digital include serving as a senior strategic advisor to key nonprofit clients, overseeing the planning and execution of digital campaigns, and establishing measurement frameworks to track ROI and donor engagement. The role also involves leading a multidisciplinary digital team, fostering a collaborative and innovative culture, and staying abreast of digital trends to identify new opportunities for clients. The ideal candidate will have over 10 years' experience in digital marketing, with a strong background in nonprofit fundraising, and a proven track record of driving measurable revenue growth through digital channels. Deep expertise in email marketing, paid media, CRM systems, and online donation optimization is essential, as is a passion for nonprofit missions and an understanding of donor psychology.

Travel Percent
Less than 10%

Functions

• Marketing
• Advertising/Media Planning