Head of Product Marketing

Head of Product Marketing

About the Company

Mission-driven technology company transforming customer connections and revenue growth through cloud-based solutions.

Industry
Computer Software

Type
Privately Held

About the Role

The Company is seeking a Head of Product Marketing to play a pivotal role in defining and leading the market success of its products. The successful candidate will be responsible for establishing clear and differentiated product positioning and messaging that effectively communicates value, audience, and competitive advantage. This role is at the intersection of product, sales, and marketing, ensuring a consistent and compelling narrative across all touchpoints. Key responsibilities include leading the end-to-end go-to-market strategy, synthesizing customer and market insights into strategic direction, and partnering with product leadership to influence roadmap decisions. The Head of Product Marketing will also be instrumental in driving product-led growth initiatives and measuring the impact of marketing efforts on various business metrics. Applicants for the Head of Product Marketing position at the company should have 7-12+ years of experience in B2B SaaS product marketing, with a strong background in positioning and go-to-market strategy. A Bachelor's degree in marketing, business, or a related field is required, along with a proven track record of developing clear, differentiated positioning in competitive markets. The ideal candidate will possess a strong strategic mindset, exceptional storytelling and communication skills, and a background in high-growth, fast-paced environments. Experience in product-led growth models and a background in eCommerce, SaaS, or adjacent digital industries are preferred. The role demands a leader with the ability to influence product strategy, collaborate with cross-functional teams, and drive the organization's product value communication.

Travel Percent
Less than 10%

Functions

• Product Marketing