Procter & Gamble

Boston, MA • Posted 2 months ago

Onsite Full Time Brand Management/Marketing

Job Location

BOSTON GO & TECH CENTER

Job Description

The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers.

The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies.

Key Responsibilities

Search Strategy & Activation

Develop and execute eRetail search strategies aligned to brand, category, and customer objectives

Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel)

Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans

Campaign Management & Optimization

Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements

Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales

Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners

Performance Measurement & Insights

Monitor and analyze performance using platform reporting, dashboards, and internal tools

Identify trends, risks, and opportunities across keywords, products, and retailers

Deliver clear performance readouts and actionable insights to internal stakeholders

Cross-Functional Collaboration

Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies

Collaborate with creative teams to ensure assets are optimized for search performance

Work with agency partners (where applicable) to ensure best-in-class execution and governance

Financial & Business Management

Manage search budgets with discipline, ensuring efficient investment and accurate forecasting

Support annual planning, quarterly phasing, and in-year reallocation decisions

Contribute to test-and-learn agendas to drive continuous improvement and innovation

Job Qualifications

Required Qualifications

Bachelor’s degree in Marketing, Business, Analytics, or a related field

Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred)

Hands-on experience managing search campaigns within major eRetail platforms

Strong analytical skills with the ability to interpret performance data and translate insights into action

Proficiency in Excel and performance reporting tools

Preferred Qualifications

Experience working with CPG, consumer goods, or omnichannel retail environments

Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media)

Experience managing agencies or external partners

Understanding of shopper marketing and digital shelf optimization

Key Success Metrics

Return on ad spend (ROAS) and cost efficiency

Conversion rate and sales growth of priority SKUs

Share of search / category visibility

Budget accuracy and pacing

Quality and impact of insights delivered to stakeholders

Core Competencies

Data-driven decision making

Commercial and growth mindset

Strong communication and storytelling with data

Attention to detail with the ability to manage multiple priorities

Curiosity and willingness to test, learn, and adapt

Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.

We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click HERE.

Procter & Gamble participates in e-verify as required by law.

Qualified individuals will not be disadvantaged based on being unemployed.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

Job Schedule

Full time

Job Number

R000148158

Job Segmentation

Experienced Professionals

Starting Pay / Salary Range

$85,000.00 - $122,200.00 / year

Additional Information

City: Boston
State: MA
Zip: 02127
Country: United States
Job Type: Full Time
Posted At: 2026-03-23
Job Reference: 22439_R000148158
Mobile Friendly Apply: No
Category: Brand Management/Marketing
Html Jobs: Yes
Url: https://click.appcast.io/t/JHONela0PLNPkCdI_AGae1Ge5Px7Mwi4x8V0mb6FoG3qSbkMGT2Y0rXE80j8YcfF
Body: Job LocationBOSTON GO & TECH CENTERJob Description<div><div>The Performance Marketing Manager, Retail Search is responsible for planning, executing, optimizing, and scaling paid search programs across eRetail and retail media platforms to drive profitable growth. This role partners closely with brand, sales, analytics, and agency teams to ensure search investments maximize visibility, conversion, and return on ad spend (ROAS) across priority eCommerce customers. </div><div>The ideal candidate combines strong analytical skills with hands-on platform expertise and a commercial mindset, translating shopper behavior and category dynamics into high-performing search strategies. </div><div> </div><div>Key Responsibilities </div><div>Search Strategy & Activation </div><div><ul><li>Develop and execute eRetail search strategies aligned to brand, category, and customer objectives </li></ul></div><div><ul><li>Own keyword and product targeting strategies across priority platforms (e.g., Amazon Sponsored Products & Brands, Walmart Search, Instacart, Target Roundel) </li></ul></div><div><ul><li>Translate business priorities (innovation launches, seasonal pushes, hero SKUs) into effective search plans </li></ul></div><div>Campaign Management & Optimization </div><div><ul><li>Manage day-to-day activation of search campaigns, including budget pacing, bid management, and targeting refinements </li></ul></div><div><ul><li>Continuously optimize campaigns to improve ROAS, conversion rate, share of voice, and incremental sales </li></ul></div><div><ul><li>Test and scale new search capabilities, formats, and beta opportunities offered by retail media partners </li></ul></div><div>Performance Measurement & Insights </div><div><ul><li>Monitor and analyze performance using platform reporting, dashboards, and internal tools </li></ul></div><div><ul><li>Identify trends, risks, and opportunities across keywords, products, and retailers </li></ul></div><div><ul><li>Deliver clear performance readouts and actionable insights to internal stakeholders </li></ul></div><div>Cross-Functional Collaboration </div><div><ul><li>Partner with Sales, Brand, Category, and Analytics teams to align search activity with broader eCommerce and omnichannel strategies </li></ul></div></div><div><div><ul><li>Collaborate with creative teams to ensure assets are optimized for search performance </li></ul></div><div><ul><li>Work with agency partners (where applicable) to ensure best-in-class execution and governance </li></ul></div><div>Financial & Business Management </div><div><ul><li>Manage search budgets with discipline, ensuring efficient investment and accurate forecasting </li></ul></div><div><ul><li>Support annual planning, quarterly phasing, and in-year reallocation decisions </li></ul></div><div><ul><li>Contribute to test-and-learn agendas to drive continuous improvement and innovation </li></ul></div></div>Job Qualifications<div><div>Required Qualifications </div><div><ul><li>Bachelor’s degree in Marketing, Business, Analytics, or a related field </li></ul></div><div><ul><li>Experience in eCommerce, retail media, or paid search (Amazon experience strongly preferred) </li></ul></div><div><ul><li>Hands-on experience managing search campaigns within major eRetail platforms </li></ul></div><div><ul><li>Strong analytical skills with the ability to interpret performance data and translate insights into action </li></ul></div><div><ul><li>Proficiency in Excel and performance reporting tools </li></ul></div><div> </div><div>Preferred Qualifications </div><div><ul><li>Experience working with CPG, consumer goods, or omnichannel retail environments </li></ul></div><div><ul><li>Familiarity with broader retail media ecosystems (DSP, onsite display, offsite media) </li></ul></div><div><ul><li>Experience managing agencies or external partners </li></ul></div><div><ul><li>Understanding of shopper marketing and digital shelf optimization </li></ul></div><div> </div></div><div><div>Key Success Metrics </div><div><ul><li>Return on ad spend (ROAS) and cost efficiency </li></ul></div><div><ul><li>Conversion rate and sales growth of priority SKUs </li></ul></div><div><ul><li>Share of search / category visibility </li></ul></div><div><ul><li>Budget accuracy and pacing </li></ul></div><div><ul><li>Quality and impact of insights delivered to stakeholders </li></ul></div><div> </div><div>Core Competencies </div><div><ul><li>Data-driven decision making </li></ul></div><div><ul><li>Commercial and growth mindset </li></ul></div><div><ul><li>Strong communication and storytelling with data </li></ul></div><div><ul><li>Attention to detail with the ability to manage multiple priorities </li></ul></div><div><ul><li>Curiosity and willingness to test, learn, and adapt </li></ul>Compensation for roles at P&G varies depending on a wide array of non-discriminatory factors including but not limited to the specific office location, role, degree/credentials, relevant skill set, and level of relevant experience. At P&G compensation decisions are dependent on the facts and circumstances of each case. Total rewards at P&G include salary + bonus (if applicable) + benefits. Your recruiter may be able to share more about our total rewards offerings and the specific salary range for the relevant location(s) during the hiring process.We are committed to providing equal opportunities in employment. We value diversity and do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.Immigration Sponsorship is not available for this role. For more information regarding who is eligible for hire at P&G along with other work authorization FAQ’s, please click <a href="https://faq.pgwebtools.com/us-work-authorization-faqs/" target="_blank">HERE</a>.Procter & Gamble participates in e-verify as required by law.Qualified individuals will not be disadvantaged based on being unemployed.We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.</div></div>Job ScheduleFull timeJob NumberR000148158Job SegmentationExperienced ProfessionalsStarting Pay / Salary Range$85,000.00 - $122,200.00 / year
Cpa: 7.93
Cpc: 0.40

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