Trend Capital Holdings, Inc.
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Senior Brand Growth & Performance Marketing Manager

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Vancouver, WA • Posted Yesterday • $100,000 - $200,000 per year
Onsite Full Time Not specified Level business development

ABOUT THIS JOB

We are looking for a senior-level brand growth expert to lead multi-channel customer acquisition and brand expansion initiatives across digital advertising platforms. This person will have deep expertise in scaling brands through performance-driven media strategies while maintaining a strong understanding of attribution, measurement, and incrementality.

The ideal candidate has hands-on experience managing large-scale campaigns across Programmatic, CTV, Paid Social, and Search/Video platforms, with a strong analytical mindset and a proven ability to optimize growth through data-driven decision-making.


RESPONSIBILITIES 

  • Develop and execute integrated brand growth strategies across multiple paid media channels.

  • Manage and optimize campaigns across:

    • Programmatic Advertising

    • Connected TV (CTV)

    • Google / YouTube

    • Facebook / Instagram

    • TikTok

  • Drive customer acquisition and brand awareness initiatives with a focus on scalable growth.

  • Build and oversee cross-channel media plans, budgeting, targeting, and optimization strategies.

  • Lead measurement and analytics efforts to evaluate campaign effectiveness and ROI.

  • Implement and improve:

    • Cross-network attribution frameworks

    • Incrementality testing methodologies

    • Conversion tracking and analytics systems

  • Partner with creative, product, and analytics teams to improve campaign performance and audience engagement.

  • Analyze performance data and provide actionable insights and recommendations.

  • Stay current on emerging trends, platforms, and technologies within digital advertising and brand marketing.


REQUIRED KNOWLEDGE & SKILLS

  • 5+ years of experience in brand growth, performance marketing, or media buying.

  • Proven expertise running large-scale campaigns across multiple advertising channels.

  • Strong understanding of:

    • Attribution modeling

    • Incrementality testing

    • Tracking and analytics infrastructure

    • Customer acquisition strategy

  • Hands-on experience with major advertising platforms including Google Ads, Meta, TikTok, DSPs, and CTV platforms.

  • Deep analytical capabilities with experience interpreting performance metrics and making optimization decisions.

  • Strong communication and collaboration skills.

  • Ability to operate strategically while also executing tactically.

  • Experience scaling consumer brands across multiple acquisition channels.

  • Familiarity with modern measurement tools and analytics platforms.

  • Experience managing significant advertising budgets.

  • Strong understanding of creative testing and audience segmentation strategies.


Our company offers great benefits: full healthcare package (medical, dental, vision, life), 401k with a company match, catered lunch, coffee, tea and snacks, paid parking, competitive pay, and much more! Anyone who joins our team will have great potential for career and personal growth.

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