Principal Campaign Strategist

A company is looking for a Principal Campaign Strategist to deliver data-driven marketing strategies for clients.



Key Responsibilities

Develop personalized, data-driven omnichannel campaign strategies aligned with client objectives
Conduct in-depth analyses of existing campaigns and provide actionable insights for performance improvement
Manage campaigns end-to-end, ensuring alignment with client goals and robust performance tracking


Required Qualifications

8+ years in a marketing strategy or campaign management role, preferably in SaaS or digital marketing
Experience in creating and optimizing personalized campaigns across email, SMS, and paid media
Proficiency in marketing platforms, including customer data platforms and analytics tools
Strong analytical skills with experience in A/B testing and ROI analysis
Bachelor's degree in Marketing, Business, Data Analytics, or a related field; advanced degrees or certifications are a plus