Director of Lifecycle Marketing

A company is looking for a Director of Lifecycle Marketing (Remote).



Key Responsibilities

Own the lifecycle marketing strategy for the patient audience, nurturing them from initial interaction to treatment goals
Launch new programs within lifecycle marketing, testing elements to drive improvements and enhance patient experience
Collaborate with cross-functional teams to ensure a coherent patient experience and effective communication across channels


Required Qualifications

10+ years of experience in consumer marketing
5+ years of experience with complex consumer lifecycle marketing across email and SMS
3+ years of experience in a leadership people manager role
Strong analytical skills and financial acumen
Experience developing and executing a marketing strategy