Digital Marketing Specialist

A company is looking for a Digital Marketing Specialist to manage and execute email campaigns for a global law firm.



Key Responsibilities

Plan, execute, and measure email marketing campaigns and landing page development
Build and send emails using email service platforms and create content on landing pages within a content management system
Develop audience segmentation strategies and assess strategies to increase conversion rates through A/B testing


Required Qualifications

Minimum of two years' experience in an email marketing role with various email service platforms
Experience building landing pages within content management systems
Able to work within tight deadlines while maintaining quality assurance
Strong project management skills
Experience with marketing automation tools is a plus