Activation Manager, East

With over 200 brands sold in nearly 180 countries, we're the world's leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. Join us and you'll collaborate, explore, and innovate. Challenge and be challenged. Together with passionate people from all over the world, you'll build brands consumers love.We value each other and celebrate different perspectives. In our inclusive culture, you'll have the backing you need to test new ideas and learn from them. Harness your passion and desire to grow as you make your mark. Let's unlock a brighter, more exciting future together.ABOUT THE ROLEThe role is responsible for execution and customization of trade marketing programs in designated regions of the country for Diageo's Non-Alcoholic Brands (DNAB) portfolio. The role will be directly responsible for working with Trade Manager and the Sr Managers (regional) to customize trade programming for the on and off premise. Role will drive commercial activation in market and will partner with the Performance Management, Sales Execution, Strategic Accounts, On Premise and Distributor Market teams to ensure the market has the right tools to activate and implement in the right accounts at the right time to WIN at retail.Key Responsibilities:

Understand what activities/growth drivers work and don't work in your given markets.

Work with Sr Regional Managers and Market Specialist to customize and execute programming across the region.

Optimally advocate for your market's needs and opportunities across the region.

Encourage and inform the Diageo and Distributor sales teams in the market on the brand strategies, investments, and resources/activities to deploy.

Compliance - we will always be Diageo Marketing Code, regulatory and legally compliant.

Brand Aware - this role will ensure that brands show up in market and at events in a way that is consistent with the brands purpose, target audience and tone.

Refine the way we think/behave/operate and work to drive local activation.

Plan and effectively implement and manage market activations and A&P budget.

Budget Management responsibilities that must be focused against the right activation in the right accounts to drive AT SCALE execution.

Management of market Commercial Activation activities - Ensuring investment is in right accounts against right consumer.

Understands and uses Advanced Analytics data and NEW channel segmentation to ensure Investment focused against the biggest opportunities for Diageo, and activation is focused in the right markets passionate about the right consumers and accounts.

Inform Sr Commercial Manager -Independent on activation needs/success/gaps etc. as part of annual, quarterly and more frequent planning.Leadership Responsibilities and Decision Making:

Accountable & Responsible for the success of redefining how we plan and activate at retail in your regions. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brands in the right accounts.

People Management: No direct reports. Inspire, coach and develop Distributor In-Market Teams. Work & Collaborate with Agency - plan, encourage & coach with local Event Management Team. Lead & inspire distributor teams to gain share of mind with the Diageo portfolio.

Influential across many different partners - execution teams, performance management team, brand & CP&A teams, agency partners, local brand managers/sales/account teams in a multiple-distributor network.

Project Management Skills will be important as role requires individual to wear many hats and handle volume of brands/activations across the market(s).

Decision Making: Comfortable making quick decisions ones that are not always popular and with pace.

Measurement & Evaluation will be important to help inform what's working and what's not and corrective actions will be made at pace.Qualifications and Experience Required:

Strong Commercial or Marketing Experience needed (5-7+ years).

Change agent - and open to changing how we go to market.

Strong communication skills with experience working across matrix organization.

Must have strong influencing and negotiation skills.

Good budget management skills.Lean in to our "dial up behaviors" and core values:

• Be externally curious.
• Collaborate efficiently.
• Experiment and learn.
• Act decisively.Feel inspired? Then this may be the opportunity for you!EEO Information Diversity statement:Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity. We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps us to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.Diageo is an Equal Opportunity Affirmative Action employer and is subject to federal regulations pertaining to employment. Diageo does not unlawfully discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity or expression, national origin, age, disability, marital status, Protected veteran status, or any other basis prohibited under federal, state or local laws governing non-discrimination in employment in every location in which the Company has facilities. Diageo also provides reasonable accommodation for qualified individuals with disabilities in accordance with the Americans with Disabilities Act (ADA) and any other state or local laws.Worker Type: RegularPrimary Location: Chicago Sales OfficeAdditional Locations: 3WTCJob Posting Start Date: 2024-11-26Salary Range:Minimum Salary: $96075Maximum Salary: $160125At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits, short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.
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