Vice President of Retention Marketing

A company is looking for a Vice President of Portfolio Retention Marketing to lead borrower retention strategies.



Key Responsibilities:

Define and lead long-term retention marketing strategy, setting KPIs and actionable roadmaps
Architect end-to-end customer retention journeys using segmentation and personalized communications
Oversee analysis of customer data and market trends to enhance borrower satisfaction and reduce churn


Required Qualifications:

Bachelor's degree in Marketing, Business Administration, or related field; MBA preferred
10+ years of experience in marketing or customer lifecycle management, with 5+ years in senior leadership
Proven success in developing data-driven retention strategies in financial services or regulated industries
Experience with segmentation, predictive modeling, and personalized marketing tactics
Track record of leading teams and fostering a culture of excellence and innovation