Social Media Manager

Join Our Team at Certified Homecare of South Florida

At Certified Homecare of South Florida, we are passionate about delivering compassionate, high-quality home health services to families throughout Miami-Dade and Broward counties. Our team of skilled professionals is dedicated to improving lives through personalized care, integrity, and excellence.

We are growing and we’re looking for a creative, driven, and community-minded Social Media Manager to help us share our story, expand our reach, and connect with the communities we serve.

If you love storytelling, digital engagement, and making a real difference through your work, we’d love to meet you.

Position Overview

The Social Media Manager will be responsible for developing and executing our social media strategy to strengthen brand awareness, increase engagement, attract caregivers and healthcare professionals, and educate the community about our services.

This role requires creativity, strategic thinking, consistency, and a strong understanding of healthcare marketing best practices.

Key Responsibilities
Social Media Strategy & Management

Develop and implement a comprehensive social media strategy aligned with company goals

Manage and grow company presence on platforms such as Facebook, Instagram, LinkedIn, and other relevant channels

Create and maintain a content calendar

️ Content Creation

Design engaging graphics, write compelling captions, and produce short-form video content

Highlight patient success stories (HIPAA-compliant), team spotlights, caregiver appreciation posts, and educational healthcare content

Promote job openings and recruitment campaigns

Analytics & Growth

Track performance metrics and provide monthly reports with insights and recommendations

Monitor engagement and respond to comments and messages in a timely and professional manner

Identify trends and adjust strategies to increase reach and conversions

Community Engagement

Build relationships with local organizations and community groups online

Support event promotion and community outreach initiatives

Maintain brand voice and reputation management

Marketing Collaboration

Work closely with leadership and recruiting teams to align messaging

Assist with digital advertising campaigns (Facebook Ads, boosted posts, etc.)

Ensure all content aligns with healthcare compliance and company standards

Qualifications & Requirements

Bachelor’s degree in Marketing, Communications, Public Relations, or related field (preferred)

2+ years of experience managing social media accounts for a business (healthcare experience is a plus)

Strong understanding of social media analytics tools

Experience with Canva, Adobe Creative Suite, or similar design tools

Excellent written and verbal communication skills

Knowledge of HIPAA guidelines and healthcare marketing compliance preferred

Self-starter with strong organizational and time management skills

Ability to work both independently and collaboratively

What We’re Looking For

Creative storyteller who can humanize healthcare

Detail-oriented and highly organized

Passionate about making a positive community impact

Up-to-date with the latest social media trends and best practices

Professional, compassionate, and aligned with our mission of quality care

Compensation & Benefits

Competitive salary (based on experience)

Performance-based bonus opportunities

Paid time off (PTO)

Paid holidays

Professional development opportunities

Supportive and mission-driven work environment

Opportunity to make a meaningful difference in the healthcare community

Why Join Certified Homecare of South Florida?

We’re more than a healthcare agency we’re a team committed to excellence, compassion, and community impact. As our Social Media Manager, you’ll play a key role in shaping how our story is told and how families and professionals connect with us.

If you’re ready to combine creativity with purpose, we encourage you to apply and grow with us.