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Analytical Lead (Spanish, English)

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Buenos Aires • Posted Today
Onsite Full Time Not specified Level salessales_operations

Please submit your resume in English - we can only consider applications submitted in this language.

Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 8 years of experience in media analytics, advertising sales, digital media and marketing, consulting, or financial analysis.
  • Ability to communicate in Spanish and English fluently to effectively communicate in this customer-facing sales role.

Preferred qualifications:

  • Experience with marketing measurement and attribution techniques (e.g., offline measurement, MMM, MTA, attribution) and Google advertising products (e.g., Google Ads, Google Analytics, Google Marketing Platform, etc.).
  • Knowledge of SQL, databases, and basic automation techniques (e.g., dashboards, automating custom reports, materializing tables).
  • Ability to analyze large datasets and distill them into actionable insights that are presented in a logical and compelling story.

About the job

As an Analytical Lead, you use data-driven insights to help our customers achieve their business objectives. You are a trusted advisor to large customers and help influence your customers’ marketing measurement plans. You are a key partner to Google's ad sales teams, who work to bring the best of Google's advertising solutions to their customers.

In this role, you'll analyze large datasets and identify actionable insights. You will help customers increase their measurement maturity by adopting best practices in marketing measurement and media attribution. You’ll use Google internal data, customer marketing campaign performance data, and customer data to identify trends, opportunities, and marketing strategies that drive growth for our customers and Google. You'll work directly with customers and own relationships with key decision makers, including senior leaders in strategy and analytics teams. You will build trust and motivate change both internally and externally.

The Global Business Organization (GBO) is the engine that powers Google’s full ecosystem of products and services to help customers and partners succeed and grow. GBO includes the commercial arms of Ads sellers, business development teams, and customer services and support, as well as overlay programs that enable coordinated engagement with Google's most complex and important customers and partners.

Responsibilities

  • Analyze data to identify and quantify new and innovative growth opportunities for our customers, uncovering and prioritizing solutions to their most pressing marketing and business challenges.
  • Develop strong relationships with both internal and external stakeholders, earning their trust to challenge the status quo by telling compelling stories with data.
  • Leverage your expertise in measurement solutions like incrementality, marketing mix models and attribution to test and measure the success and impact of your recommendations, helping our customers understand the true value provided by Google's partnership.
  • Collaborate with other Googlers and partner with internal and external product, research, data and measurement teams to define a cross-media measurement standard that supports an accurate and fair measurement for a customer's business, and bring full analytical capabilities to them.
  • Share learnings across sectors, and implement best practices with cross-functional partners.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
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