Digital Communications Manager

Digital Strategy & Execution • Own day-to-day execution of DC CAP’s digital communications strategy across social, email, and web • Draft and implement digital plans outlining campaign goals, target audiences, content strategies, and engagement tactics • Collaborate with DC CAP teams to design and execute coordinated rollout plans around key moments, campaigns, and events • Test new ideas, experiments, and approaches to strengthen DC CAP’s reach, engagement, and impact Content Development & Social Media Management • Actively manage and post across Instagram, LinkedIn, X (Twitter), Facebook, and Threads, with fluency across TikTok and YouTube • Create, edit, schedule, and publish high-quality content aligned to program priorities and brand voice • Create social toolkits and provide additional social support to internal teams and partners • Capture content at in-person events and support real-time storytelling • Monitor platform performance and adjust strategy based on data and audience insights • Produce digital storytelling content, with a focus on student voices, program impact, and organizational initiatives • Partner with Student Success Programs team to build a sustainable content collection and storybanking process • Serve as the primary in-house creator of visual and multimedia assets, collaborating with external design and video partners as needed for bigger projects or engagements • Maintain consistent brand voice, tone, and quality across all platforms • Draft, build, and send emails, including copywriting, light design, approvals routing, and deployment • Monitor industry trends in digital engagement and cultural shifts among target audiences to identify new opportunities Planning, Workflow & Project Management • Build and maintain digital content calendars based on a deep understanding of initiative goals, programming, and target audiences • Use Monday.com to assign tasks, track progress, and manage workflows • Balance multiple projects and deadlines while maintaining high quality and attention to detail.