BlueCross BlueShield of Arizona is hiring!

Senior Marketing Communications Specialist

Ready for the next step up in your career? If you have excellent skills in communications and marketing, then come be part of a dynamic organization as our Senior Marketing Communications Specialist! BlueCross BlueShield of Arizona needs a strong leader to create campaigns with engaging content that will be used to educate and promote our products and services to brokers, providers, employers and members.

In this role, you will:

Create content and communication campaigns to be used to educate and promote the company’s products and services to brokers, providers, employers and members.
Participate in cross company meetings involving senior leadership under supervision of Sr. Manager
Strive to improve the customer experience by offering new ideas to improve communication channels, tools and features
Work within email marketing software to ensure segmentation is appropriate
Develop segmentation strategies for campaigns with supervision from senior manager
Draft supporting talking points and background information per campaign for CSRs and other client-facing employees
Oversee the content strategy for the member portal in partnership with the customer experience team
Generate ideas and provide direction for content within the Cross Channel meetings
Work independently with clients to set topical framework aligned with their needs and Marketing’s content strategies
Develop and launch strategic communication campaigns to meet goals and objectives
Track results of campaigns and modify as needed to achieve desired results
Develop and implement communication strategies to support new business and client implementation
Review competitors’ product/service positioning and messaging to assist in differentiating BCBSAZ
Work a full-time schedule. Full-time is defined as working at least 40 hours per week, plus any additional hours as requested or as needed to meet business requirements.
Able to work some nights and weekends as needed

Required Work Experience

6 years of experience in marketing, communications, advertising or related field
4 years of project management experience

Required Education

Bachelor's Degree in Marketing, Business, Communications or related field

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Required Job Skills

Advanced Microsoft Office skills - Word, Excel, and PowerPoint
Intermediate Adobe Publisher skills
Advanced writing skills, including knowledge of AP style
Advanced skills in the use of email marketing tools

Required Professional Competencies

Able to manage projects with minimal management supervision
Able to provide direction for video creation and editing
Able to work under minimal supervision
Able to identify alternative ways to solve business needs/problems
Able to develop strategic marketing communication plans from concept through implementation
Possess deep understanding of BCBSAZ benefits, administration and how the company operates
Create communication strategies to advance initiatives throughout the organization

Preferred Work Experience

Experience working within the health industry

Experience managing marketing projects from inception to implementation
Experience working with email / digital communication tools
5 years database marketing experience
5 years email and segmentation marketing experience
5 years of experience writing for business audiences
5 years of experience writing for consumers
5 years managing projects from concept to implementation

Blue Cross Blue Shield of Arizona is a local, independent and not-for-profit health insurance company headquartered in Phoenix. Founded in 1939, the company has more than 1,300 dedicated employees throughout its Phoenix, Tucson, Chandler and Flagstaff offices. Providing health insurance products, services and networks to more than 1 million Arizonans, Blue Cross Blue Shield of Arizona offers various health plans for individuals, families, and small and large businesses. Blue Cross Blue Shield of Arizona also offers Medicare supplement plans to individuals over age 65. 

Blue Cross Blue Shield of Arizona helps to fulfill its mission of improving the quality of life of Arizonans by delivering a variety of health insurance products and services to meet the diverse needs of individuals, families, and small and large businesses as well as providing information and tools to help individuals make better health decisions. 

Our Commitment: 

BCBSAZ does not discriminate in hiring or employment on the basis of race, ethnicity, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status or any other protected group.

Learn more and apply online at:  https://www.azblue.com/about-us/careers 